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Proactiv Targets A New Age Group

Proactiv+ is next generation three-step system.

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By: TOM BRANNA

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Proactiv+ is a next-generation 3-Step System—an acne-treatment line with an anti-aging twist. Drs. Katie Rodan and Kathy Fields took Proactiv original and then completely reformulated it from the ground up. Now, the new system features more medicine and more skin care benefits, according to the company. The kit features a skin smoothing exfoliator 4-in-1 face wash with 2.5% benzoyl peroxide, a pore targeting treatment that is a leave-on gel, and a complexion perfecting hydrator with salicy...

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